Adva Lutatti with winning poster, Minister Edelstein and Yad Vashem Chairman Shalev
Photo: Atta Awisat
Official Holocaust Day poster selected
Young woman's design wins joint Diaspora Ministry, Yad Vashem competition, to be used as official poster for 2011 Holocaust Remembrance Day. 'Poster presents two aspects of obliteration: obliteration intended by Nazis, obliteration brought on by passage of time,' judges note
Never forget: A portrait of a Holocaust-era Jewish family covered by a black stain has been chosen as the official poster for 2011 Holocaust Remembrance Day.
Adva Lutatti, 29, won the competition for best poster and was honored by Yad Vashem Chairman Avner Shalev and Minister of Information and Diaspora Yuli Edelstein.
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No less than 180 posters designed by 259 artists were submitted to the competition which was initiated by the Information and Diaspora Ministry and Yad Vashem. The designers were requested to design a poster based on the theme "fragmented memories," integrating belongings, documents and photos from the Holocaust period.
Lutatti, a graduate of the Open University's Hasifa School for Design, designed a poster that shows an old photograph of a typical family, but with the family's faces covered and nearly invisible behind a black stain. "The poster presents two aspects of obliteration: the obliteration intended by the Nazis, and the obliteration brought on by the passage of time," the judges noted.
"This is expressed in the intentionally faded areas positioned dramatically in the photo. The black stain makes the poster a perfect representation of what it needs to be – the people are gone, they have faded from the screen. Only fragments remain to tell us of the original."
The winning poster will be distributed from in Schools, IDF bases, youth movement centers and local authorities as of March. It will also be placed in newspaper ads and billboards.
"The goal of the competition was to reflect the visual meaning the new generation gives to Holocaust remembrance," stated Yad Vashem chief Avner Shalev.
The designer, Adva Lutatti, explained that she chose to use a photograph that would be easy to identify with. "The picture creates a mirror image of ourselves, makes us feel like that could have been us."
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