Maxwell House Haggadah said to be used by President Obama during White House Seder
Photo: AP

New Maxwell Haggadah released

Coffee company’s version of text has become American icon, gracing Passover tables since 1933

Passed down through the generations, the Maxwell House Haggadah has been used at Passover for nearly 80 years. The coffee company’s version of the text has become an American icon, gracing Passover tables since 1933.


US President Barack Obama, for a Seder held at the White House in 2009, even reportedly used it.


Maxwell House has announced that a new edition of their Haggadah will be available this spring, just in time for Passover to commence on April 18.


“The overall look and feel and the interior layout have been updated and given a facelift. No longer are the English and Hebrew texts on opposing columns of the same page, but now are on opposite pages, allowing for easier and clearer reading in both languages,” the company said in a press release.


“More than 1,000,000 copies of the revised Haggadah have been printed and it continues to be the most widely used Haggadah in the world,” the press release further stated.


Joseph Jacobs Advertising has always published the Maxwell House Haggadah. In a brilliant marketing ploy, the agency hired an Orthodox rabbi to confirm that the coffee bean was more berry than legume, ergo, kosher for Passover. To further their advantage, the company provided a free Haggadah with every purchase of a Maxwell House product.


The new edition will be available at select US supermarkets, and yes, is free with the purchase of any Maxwell House product.


Reprinted with permission from Shalom Life



פרסום ראשון: 04.12.11, 08:27
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