Forever 21. Coming soon to Tel Aviv
Forever 21 to open 2-floor store in TA
American fashion chain to launch its operations in Israel with first branch in Azrieli Mall, opposite H&M
The Toys 'R' Us store and Yotvata restaurant in Tel Aviv's Azrieli Mall will be closing their doors in June to make room for American fashion chain Forever 21's first store in Israel.
Former Israeli Ambassador to the United Nations Dan Gillerman is in charge of the recruitment process through his company Gillerman Global.
The chain, which specializes in inexpensive and fashionable clothing for young women and teenagers, will be operated in Israel by the American parent company, which has already begun searching for a local general manager.
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The first Forever 21 store will stretch over two floors and 1,500 square meters (16,000 square feet) and will open around September opposite the entrance to H&M, as part of the company's policy to keep close to the Swedish chain's stores. Millions of dollars will be invested in the store's design.
Forever 21 was founded and is owned by Dong-Won Chang, a South Korean living in the United States, where it is considered one of the fastest growing chains, with a huge flagship store in Times Square, New York City.
The chain is also active in Singapore, Indonesia, Kuwait and other countries. It plans to open six stores in Israel.
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