11 hours a month. Too much?
The average Israeli spends almost 11 hours a month surfing social networks such as Facebook and Twitter, more than any other country in the world, a new poll has found.
The global poll, conducted by the digital market intelligence firm Comscore, found that during the month of April Israelis spent 10.7 hours performing online social networking, the most recorded in the world.
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In fact, however, the poll may actually have underestimated Israeli media consumers because it refers to the entire population of Israel, many of whom do not hold social network accounts.
Israeli analysts were unsurprised at the findings. Gal Mor, an internet analyst who owns holesinthenet.co.il, Israel's leading tech blog, says Israelis are also among the top cell phone users in the world – simply due to their infamous loquaciousness.
"Facebook and Twitter and the rest of the networks are currently a platform for chatting," he said.
Israel is also among the states with the highest relative number of social network users, the poll found, ranking second place with 90% of internet users owning a profile on such a site.
In the Philippines, which ranked first, 93% of internet users have a social network profile. In Canada the number was 85% and in the US and Western Europe it was between 60-70%.
Concerned parents can relax however, as research conducted recently at the University of Texas found that Facebook does not decrease social ties in the physical world, rather it strengthens them by providing a feeling of intimacy and community.
Raz Shechnik contributed to this report
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