Photo: IDF Spokesperson's Unit
Arnon Milchan
Photo: IDF Spokesperson's Unit
Hadas Mozes Lichtenstein
Photo: Anat Mosberg

Hollywood tycoon to help develop Israeli formats

Israel-born producer Arnon Milchan signs deal with Israel's ADD Content Agency to help develop Israeli formats

Renowned Hollywood producer Arnon Milchan has signed an exclusive deal with Israel's ADD Content Agency aimed at developing Israeli formats.


Milchan, one of the top producers in the United States and owner of New Regency Productions, plans to create a sort of "content incubator" for Israeli creators.


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ADD's Head of Content Hadas Mozes Lichtenstein will be the sole representative for Milchan in Israel.


The Hollywood tycoon has previously helped produce such Israeli hit films as "Dizengoff 99." He founded the media giant New Regency Enterprises in 1994, and produced such films as "Pretty Women," "Mr. & Mrs. Smith," and "Fight Club."


Milchan's daughter Alexandra, as well as the company's new president and CEO Brad Weston, and Adam Berkowitz, Co-Head of Television of Creative Artists Agency (CAA), will be working together with ADD agents to accompany the Israeli creators during the development stages.


"With the success of the TV series 'Homeland' and 'In Treatment' in the US, we're excited to begin working with ADD Content. We consider the deal as a big step toward our return to the television business, and it will be gratifying that a large part of the productions at the content incubator with ADD will reach the movie and TV industry in the US," Weston noted.


Hadas Mozes Lichtenstein said, "Our central objective is to bring the content of Israeli creators to the American audience. New Regency is the ideal partner for us to take this step. We're talking about a win-win cooperation for both parties."




פרסום ראשון: 02.08.12, 14:00
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