Photo: AFP
NBA games
Photo: AFP

Israel's Shaker teams up with NBA

Israeli startup joins forces with NBA league to create virtual pub in which fans can interact, compete in trivia games, ahead of All-Star game

The world's leading basketball league, the NBA, teamed up with Israeli startup company Shaker and launched a virtual pub application for Facebook users in which they can create a virtual character– an avatar – and interact with other users.


Shaker, the winner of TechCrunch's prestigious Disrupt competition, launched the virtual pub on Sunday, ahead of the All-Star Game grand finale. The application includes a basketball arena and virtual rooms for users to interact in, compete in basketball trivia games and watch NBA games displayed on virtual screens. The application also has a Twitter Wall to display Tweets during the games.


Shaker's NBA application 


NBA and Shaker jointly operate the application – the league will feed game highlights and trivia questions with Shaker responsible for design and operation.


The NBA launched Shaker's application as part of its new social media initiative which includes fan voting through Twitter in the Sprite Slam Dunk contest. NBA also launched an application for video content such as interviews and highlights.


NBA will not broadcast free content from the All-Star games. Fans that chose not to pay to watch the broadcasts will be able to view stills on the GameTime application.


Shaker has also created a virtual house for the current season of Big Brother as part of a joint venture with Mako, where fans can meet and interact.


Click here to read this report in Hebrew



פרסום ראשון: 02.27.12, 08:32
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