The Lord's Prayer...subliminal message?
Photo: Index Open
Barak Tamir, a religious IDF officer, recently discovered that he might soon need to look for a 'kosher' stamp on his clothes and not just his food. Tamir, who purchased a T-Shirt from Israeli fashion brand Castro, found out after the fact that his shirt included a reprint of The Lord's Prayer, a well known Christian prayer.
Tamir purchased the shirt a few days before the Passover holiday and decided to wear his new purchase to holiday services at his local synagogue. Towards the end of the prayer service, an older man, who was sitting behind him, turned to him and asked him to stay at the synagogue after services to chat.
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Later, the man asked Tamir if he knew what the inscription on his shirt meant and claimed that he believed it was a Christian prayer. When the holiday was over Tamir looked into the matter and was astonished to discover that indeed, the inscription was that of The Lord's Prayer from the New Testament.
The Castro T-shirt
"Personally I have no problem with anybody who chooses to wear whatever shirt they feel like wearing," Tamir wrote on his Facebook page.
"I do however have a problem with an Israeli brand which, through subliminal messaging, plants Christian messages in its clothing and makes people walk around with shirts with these inscriptions without them wishing to do so. A shirt that at first seems innocent becomes a shirt with a message," he added.
"I'm not even talking about the discomfort I felt when I realized what the shirt was about, and it is possible that I should have read the inscription in detail before I bought it, but the main question is why does an Israeli company choose to promote a clothing line using a Christian prayer?"
Castro allowed Tamir to exchange the shirt and added: "Castro designers draw their inspiration from various and diverse cultural content. The print on the shirt is the creation of the designer which was done as part of a gothic inspiration and not at all in its religious context."