The tour visited five British campuses, Leeds, Hull, Nottingham, Aston (Birmingham) and Roehampton (London). During the day the Tel Aviv trailer was parked in prime locations on these campuses and gave away promotional free items that reflected Israel and Tel Aviv, including Israeli snacks and information about the city.
In the evenings, there were club nights in the university cities, which captured the essence of Tel Aviv nightlife.
The tour was a rousing success with the majority of students responding positively to the tour.
Two residents of Tel Aviv accompanied the tour around the UK. One of them an oleh from the UK who now lives in Tel Aviv, Ashley Fairfield said that "British students where shown all about the city and its diversity and were really excited about it, and I was excited by the student reaction."
Noa Yaar, the representative from the Tel Aviv municipality said that, "80% of people that I spoke to had no idea where Tel Aviv was, most of the responses were incredibly positive when I told them that it was in Israel and it was great to focus on the city and not on the conflict."
Charlotte Karp, Communications Director at UJS stated that "The tour was a positive and pro-active demonstration of the fantastic diversity within Israel and especially Tel Aviv. Students around the UK responded very well to being shown all about the city and this was great to see."