The government will back a bill that proposes to allow consumers to receive continuous updates about commodity prices from grocery store, pharmacy and gas chains, the Ministerial Committee on Legislative Affairs announced on Sunday.
The proposed amendment to the Consumer Protection Law aims to help shoppers choose the least expensive option on the day they intend to make their purchase.
If the legislation is passed, chains will have to stream their computerized price records to the Industry, Trade and Labor Ministry's database, allowing consumers to compare prices online before going out to shop. Businesses were quick to oppose the bill.
"The large chains' staunch opposition is the best proof of the benefit that consumers will derive from the system, which will increase transparency and reduce prices," said MK Carmel Shama-Hacohen (Likud), who proposed the bill.
The measure is expected to face a preliminary Knesset vote in a week. If passed, the government's backing will allow the bill to be speedily ratified.