Supermodel Bar Refaeli. Investor and presenter
Photo: MCT
Bar Refaeli launches café payment app
After investing in MyCheck, Israeli supermodel leads company's smartphone payment campaign
Israeli startup MyCheck has officially launched an application allowing users to pay at cafés, restaurants and bars through their smartphones.
The MyCheck application allows users to pay their restaurant bill and tip their waiter without the long process of having to ask for the bill, provide a credit card or cash and wait for a receipt or change.
The application's advertising campaign includes a video starring supermodel Bar Refaeli, who is one of the company's investors.
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Users must first enter their credit card details into the application. Upon arriving at the restaurant they activate the application, which automatically scans all businesses in the area. They choose the place and receive a four-digit code, which is presented to the waiter or bartender. After ordering the food and drinks, all they have to do is press "pay bill" and approve the payment, service included.
Several businesses already support the MyCheck application, including the Café Café chain across Israel and several cafés and pubs in the Tel Aviv area, such as Peacock and Mate.
The company has also signed a cooperation agreement with the Sonol gasoline retail company and the Pango cellular parking service, allowing users to pay at Sonol gas stations So Good convenient stores through the Pango or MyCheck applications.
Some $1.7 million have already been invested in the company, which will soon launch the service in London and New York as well.
Refaeli, who is both a company investor and its presenter, is helping draw a lot of attention to the new service and is expected to help the company infiltrate foreign markets as well.
MyCheck's solution joins a number of additional mobile wallet services launched recently, allowing the transfer of funds through an application without requiring an external accessory like a sticker or an electronic reader.
