Photos: Ohad Zwigenberg, Ofer Amram, Haim Zach, Ido Erez
Kadima Chairman Shaul Mofaz
Phot: Moti Kimhi

Kadima hires new campaign strategist

Moti Morel to lead centrist party's campaign strategy in upcoming elections; Mofaz divides duties among party members

Israel's Kadima party decided to step up its game Tuesday and hire leading campaign strategist Moti Morel as recent polls show the centrist party is lagging behind and might not be able to pass the election threshold.


MKs belonging to Israel's largest party were informed Tuesday that Morel will be leading Kadima's campaign strategy in the upcoming elections.


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Morel is known for his aggressive campaigning. He previously worked for the Foundation for the Benefit of Holocaust Victims in Israel.


Over the past few days, Kadima Chairman Shaul Mofaz held meetings with all Kadima members and divided various duties among them for the upcoming elections.


Political instability

In light of the party's instability, many Kadima members have joined other parties, and some are even considering resigning from politics altogether.


Some have admitted that they are waiting for the return of former Prime Minister Ehud Olmert.


Sources close to Mofaz have said that Kadima has not yet said the last word and suggested waiting until the official campaign launch.


"Kadima is the only centrist party that offers a wide range of experienced MKs. Even if the party loses some of its mandates – it is still not the time to mourn it," they said.


Moran Azulay is a Ynet and Yedioth Ahronoth correspondent




פרסום ראשון: 10.30.12, 18:35
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