Only 65% of Israelis voted in the last elections. In an effort to turn the tide President Shimon Peres, along with TV host Eyal Kitzis, released a video calling young voters to disengage themselves from reality TV to take a look at actual reality – and go to the ballots.
In the campaign, which is focused on social media, Peres calls on viewers to go on his Facebook page and invite friends to vote in the upcoming elections.
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"You invest so much of your time in voting for reality shows. What about your own reality?" Peres wonders in the comical video. "Voting is the most important civic duty. It will effect the fate of each and every one of you. Therefore, your vote is crucial."
In a speech launching the new campaign in the President's Residence, Peres said that "The elections are not only about choosing a way, but are also a chance to clarify views. Making yourself heard. Listening to other opinions. Elections turn the state, if only for a short while, into a true civics lesson."
He mentioned that in some countries voting is mandatory, and those who do not vote – are fined: "We don't coerce people to vote, and that's the way we'd like it to stay. I call on all young first time voters – don't miss the irretrievable chance to vote for the first time in your life. Go vote!"
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