Labor Party, chaired by Shelly Yachimovich, launched a campaign targeting women voters, following a party survey by which some 500,000 women are undecided.
According top the party's data, many of the women who have yet to determine how they will vote Tuesday are considering voting for Labor. Relying on focus group, the party has seen women responding to the Yachimovich's economic and social agenda, as well as to her – personally.
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The women-oriented campaign, carrying the slogan "You can defeat Bibi" will be featured online and will include the party platform.
"Targeting women voters is a natural choice," said Yachimovich. "Me and the other women on the Labor list for Knesset are deeply committed to fighting for women's rights… our agenda is very relevant to women. Women were and will be the first to feel the burden (Prime Minister Benjamin) Netanyahu strains on the middle class and the poor when it come to education, health, livelihood and the ability to afford food and housing.
"Women are those who will determine what kind of government we will have. I urge them to vote for the party that can improve their lives and that will stop the economic, social and diplomatic escalation," Yachimovich said.
Moran Azulay is a Ynet and Yedioth Ahronoth correspondent
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