US President Barack Obama
Photo: AFP
Jerusalem's Ice City
Photo: Noam Moskowitz

Jerusalem preparing Obama ice sculpture

PR campaign targets hundreds of journalists covering US president's visit in bid to show Israeli capital's 'unknown side'

The Prime Minister's Office and the Jerusalem Municipality are hard at work in preparations for US President Barack Obama's visit to Israel, scheduled for March 20.


At the same time, special attention is targeted at the hundreds of journalists expected to swarm the capital to cover the presidential visit, codenamed "Unbreakable Alliance."


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An initiative by Jerusalem's Mayor Nir Barkat intends to take advantage of the wide coverage to unleash a public relations barrage and to present to them "Jerusalem's other side."


According to the plan, journalists will be taken on tours around Jerusalem and will visit the main historical sites, such as City of David and the Western Wall Tunnel.


They will also be taken to an Israel Museum's exhibition about King Herod and to the Ice City, where they will see a custom built ice sculptor in Obama's image.


The journalists will also be taken for a tour of Jerusalem's nightlife in various bars and clubs in the city's center.


One of the attractions will include a visit to the Mahane Yehuda Market, where journalists will be taken for meals in the Market's restaurants.


Meanwhile, the city streets, especially where the presidential motorcade will drive through, are being painted and prepped with flags and special lighting.



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פרסום ראשון: 02.20.13, 13:54
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