Giant posters featuring Norbert, a young singer who shot to fame in the Czech version of American Idol, have been posted across the country.
The singer is seen wearing a t-shirt with the IDF's logo imprinted on it.
Surprised to see the IDF logo on the streets of the Czech Republic, Israeli embassy staff began investigating and learned that it was part of a promotional campaign for a concert to raise funds for kids with cancer.
But what does the Israeli army have to do with the war on cancer? Norbert, apparently an avid supporter of Israel, is convinced he has Jewish roots and considers the IDF a symbol for a just struggle, said Shahar Schelf, the deputy ambassador.
Recognizing the potential in improving Israel's image in the country, the embassy approached the singer for potential collaborations in the future.
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