The interactive clip, created by Israeli musician Yoni Bloch's Interlude company, allows viewers to flip between different "television channels" using the arrow keys.
On every channel they switch to, the song continues playing in the background while a variety of television personalities on the screen lip-sync the lyrics. They include tennis players on the sports channels, cooking show hosts, soap opera actors, and even Israel's Channel 2 news anchor Danny Kushmaro.
The clip won the first place on a list of 10 songs, beating other viral and talked-about videos like Miley Cyrus' provocative clip for the song "Wrecking Ball," which reached the second place, "Bad Dancer" by the Yoko Ono Plastic Ono Band, and David Bowie's "The Next Day."
According to TIME magazine, "It came almost half a century late, but the Bob Dylan classic finally got a music video — and we say it was worth the wait. It's impossible to name a more immersive, inventive or plain-old fun music video released this year."
"We are shocked, excited and every other word describing joy," Yoni Bloch told Ynet from the United States. "When we produced the clip we really didn't imagine it would make so much noise."
The interactive video, which was released about three weeks ago, quickly gained popularity on the Web. Last week, it was chosen as the best interactive move of the week by international advertising website Best Ads.