The BDS movement has now been in existence for a few years and has dedicated itself to imposing international boycotts on Israel in different arenas including, inter alia, economic, academic and social.
With the boycotts, the organization aims to completely alter the discourse on how all walks of life in Israel are portrayed in the media.
Based on the number of headlines in the last year related to the movement, it may be concluded that their strategies, often including demonstrations vilifying Israel, are having the desired effect and that the tide is gradually turning against the country.
On the other hand, there is a huge difference between vociferous rallies and media noise and what is actually happening.
Has Israel's economy really been affected by the boycotts? Do the noise, rabble-rousing and vitriol really affect relations between Israel and university campuses?
Speaking in the Ynet studio, Tzachi Gavrieli, the deputy director-general at the Strategic Affairs Ministry, and Eran Shayshon from the Reut Group sat down to answer some of these questions.
In collaboration with the Ministry of Strategic Affairs.