Chain officials refer to the new concept as "Roladin in the Neighborhood". The aim is to create accessible cafés and pastry shop providing a "homelike atmosphere and personal service across the country," explains Kobi Hakak, one of the chain's owners.
"The advantage of these branches is lower operation costs due to their size, which does not require high rental expenses from the investors-franchisers and allows for efficient and cheap operation using limited manpower," he says.
"The goal is to reach as many customers as possible and give them a Roladin experience close to their home."
Additional cafés are expected to open in the coming year in Holon's Het 300 neighborhood, in the Em Hamoshavot area in Petah Tikva, in Netanya's Kiryat Hasharon neighborhood, and in the Afridar neighborhood in Ashkelon.
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