Apple importer raises iPad 2 prices
Dollar appreciation prompts iDigital to increase prices of tablet computer by 1-5%. Most expensive iPad now offered for NIS 3,777
Since the iPad 2 was inaugurated in Israel in late April, the dollar's exchange rate went up slightly (from about NIS 3.37 to NIS 3.53) – prompting iDigital to raise the tablet computer's prices by 1-5% (NIS 100-178).
As a result, the most basic iPad 2 (16GB), which cost NIS 2,149 (about $610) upon its introduction, now costs NIS 2,249 ($640), while the price of the most expensive iPad 2 (32GB) has gone up from NIS 3,649 ($1,035) to NIS 3,777 ($1,070).
iDigital stressed in a statement that "the price difference between Israel and the United States remains unchanged" and that "the prices of iPad 2 in Israel are lower than in Europe".
The company did not respond to the question whether iPad 2 prices would have gone down had the dollar rate dropped. The good news is that there are finally iPads in store after months of shortage.
Meanwhile, according to a new Internet rumor, iPad 3 will be launched in September with the introduction of iPhone 5. It appears, however, that the new products will only reach the stores in October.
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