Apple CEO Tim Cook has apologized for the frustration its Maps application has caused, saying the company was doing everything it can to make it better.
In the meantime, he recommends that people use competing map applications to get around, including Israeli application Waze.
Apple released an update to its iPhone and iPad operating system last week that replaced Google Maps with Apple's own map application. But users complained that the new map software offers fewer details, lacks public transit directions and misplaces landmarks, among other problems.
In a letter posted online Friday, Cook said that Apple "fell short" of its commitment to make the best products for its customers. He recommended that users look at other options - including Google's map service and Israeli Waze.
The unusual recommendation had a dramatic effect. Waze CEO told the Wall Street Journal that downloads at Waze were "just out of control," rising 40% the day after Cook's apology.
Apple omits Jerusalem as Israel's capital
Meanwhile, as millions of people around the world were ecstatic with the release of the new iPhone 5, which featured the latest and greatest operating system, the iOS 6, Israelis found themselves baffled.
Apparently, New York-based weekly Algemeiner is reporting that the Apple operating system does not list Israel’s capital as Jerusalem even though every other country that Apple recorded on its map has a corresponding capital.
To add fuel to the fire, the operating system which also includes a clock component manages to list Jerusalem without an associated country, once again the only city to appear this way.
Syd Keeb at Shalom Life contributed to this report