1992 embassy attack in Buenos Aires
Photo: AFP
Israeli embassy wins marketing award
Ad campaign marking 20th anniversary of suicide bombing attack on embassy building in Buenos Aires wins three gold medals in competition for excellence in institutional communication
The Israeli Embassy in Argentina has won three gold medals in the Eikon competition for excellence in institutional communication.
The embassy was awarded for an ad campaign marking the 20th anniversary of the 1992 suicide bombing attack on
the embassy building in Buenos Aires.
Ynet Special
Nir (Shoko) Cohen
Bereaved families, survivors of blast at Israeli embassy in Argentina return to site of attack two decades later
The embassy beat major companies in the competition, including Peugeot, Danone and Philips.
The campaign included an exhibition of photos in local metro stations, showing 10 of the bombing's survivors on the day of the attack and today, under the banner: "Today I am 20 years old – and I'm alive."
The campaign aimed to raise awareness to the embassy attack among the Argentinean public.
