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1992 embassy attack in Buenos Aires Photo: AFP
1992 embassy attack in Buenos Aires Photo: AFP
 
 

Israeli embassy wins marketing award

Ad campaign marking 20th anniversary of suicide bombing attack on embassy building in Buenos Aires wins three gold medals in competition for excellence in institutional communication

Itamar Eichner
Published: 11.01.12, 13:39 / Israel Business

The Israeli Embassy in Argentina has won three gold medals in the Eikon competition for excellence in institutional communication.

 

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The embassy was awarded for an ad campaign marking the 20th anniversary of the 1992 suicide bombing attack on the embassy building in Buenos Aires.

 

The embassy beat major companies in the competition, including Peugeot, Danone and Philips.

 

The campaign included an exhibition of photos in local metro stations, showing 10 of the bombing's survivors on the day of the attack and today, under the banner: "Today I am 20 years old – and I'm alive."

 

The campaign aimed to raise awareness to the embassy attack among the Argentinean public.

 

 

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