The videos quote Prime Minister Benjamin Netanyahu's
and Environmental Protection Minister Gilad Erdan's
own past promises to the public, to protect Israel's beaches.
are a unique natural resource and they must remain accessible to the public," Netanyahu is quoted as saying.
"Israel's beaches are for the pubic to enjoy – not just for those with money," Erdan is quoted as saying.
The 'You Promised' campaign
The campaign's timing – three weeks before the elections
– is meant to remind both that their constituents have not forgotten the promise.
"This move is part of a public fight to ensure that Palmachim Beach remains public," a statement by Green Course, Israel's largest environmental volunteer organization, said.
The fight for Palmachim Beach has been partially successful: The original plan to build a resort on a substantial part of it was suspended following sharp criticism by the state comptroller, who ruled that the public's interest mandated the conservation of open spaces.