Dozens of Israeli celebrities have joined forces in a campaign meant to save Palmachim Beach, one of Israel's most popular beaches, which is threatened by urban development projects.
As part of the campaign, the artists have filmed videos and posted them – and other messages to that effect – on their Facebook pages, as part of the "You Promised" campaign.
The videos quote Prime Minister Benjamin Netanyahu's and Environmental Protection Minister Gilad Erdan's own past promises to the public, to protect Israel's beaches.
"Beaches are a unique natural resource and they must remain accessible to the public," Netanyahu is quoted as saying.
"Israel's beaches are for the pubic to enjoy – not just for those with money," Erdan is quoted as saying.
The 'You Promised' campaign
The campaign's timing – three weeks before the elections – is meant to remind both that their constituents have not forgotten the promise.
"This move is part of a public fight to ensure that Palmachim Beach remains public," a statement by Green Course, Israel's largest environmental volunteer organization, said.
The fight for Palmachim Beach has been partially successful: The original plan to build a resort on a substantial part of it was suspended following sharp criticism by the state comptroller, who ruled that the public's interest mandated the conservation of open spaces.