A new international fashion brand is coming to Israel. McGregor, which manufactures luxury casual wear, will open its first flagship store will open in March at Tel Aviv's Azrieli Mall, Yedioth Ahronoth has learned.
The new store will stretch over 170 square meters (1,830 square feet).
The brand's Israeli franchisees are Yoav Basan, the former CEO of Tommy Hilfiger Israel, and his wife, Attorney Maya Milstein. The couple plans to open 10 McGregor stores in Israel in the next five years.
McGregor will be one of the first international brands to arrive in Israel since American Eagle Outfitters entered the market last year. Due to the drop in fashion sales over the past year, Israeli entrepreneurs have been holding back their plans to bring in new brands.
The new brand offers premium fashion for women, men and children, accessories, bags and shoes.
McGregor was founded in New York in 1921 by Sir David Doniger, a Scottish immigrant. The brand's trademark is the tartan (famous Scottish woolen cloth woven in plaid patterns). Its most famous item is a jacket worn by late American film actor James Dean.
The company's clothes can be found in 4,000 department stores across Europe, including Galeries Lafayette in Paris, Germany's Kaufhof chain and El Corte Inglés in Spain. It also operates some 200 flagship stores.