Perion signs contract with Microsoft - Israel Business, Ynetnews

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Cooperation agreement with Microsoft's search engine
Cooperation agreement with Microsoft's search engine 

Perion signs contract with Microsoft

Deal joins Israeli consumer software company's agreement with Google, which was recently extended by four months

Sagi Cohen
Published: 02.11.13, 06:54 / Israel Business

Israeli consumer software company Perion Network has signed a new contract and cooperation agreement with Bing, Microsoft's search engine.


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The contract joins the company's agreement with Google.


Only last week it was reported that the contract with Google, which was slated to expire on January 31, had been extended by an additional four months. Perion is likely securing its position through Microsoft in case its agreement with Google is terminated.


Perion, formerly IncrediMail, develops software and toolbars. After installation, the Web search is conducted through Google, and now through Bing as well.


The income from advertising is divided between Perion and the search engine company.



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