The products of leading packaged foods company Pinnacle Foods Group LLC are on their way to Israel.
The company will be represented in the Holy Land by Value Foods Market, which imports food products from North and South America.
Pinnacle Foods owns less than a dozen manufacturing sites in the United States and is among the 50 biggest food companies in the United States. Its frozen products can be found in more than 85% of American households.
Cellular supermarket to give big chains a run for their money / Meirav Crystal
Berta, a new smart phone application, allows shoppers to scan barcodes, do their shopping anytime, anywhere. 'We will cut the price of the average shopper's basket by 7%, and we'll seize 20% of the retail food market within four years'
Value Foods Market is currently completing the establishment of its marketing and storage system for the American manufacturer's frozen products. At the first stage it will import fish products, which will be marketed after Passover
in the Mega, Eden Teva Market and Tiv Taam supermarket chains.
The variety of fish includes crunchy fish fillets, fish sticks and different types of breaded whole fish, which will be marketed in packages of six to 40 units keeping the product fresh.
Crunchy Alaska Pollock fish sticks (44 units, 697 grams) and crunchy Alaska Pollock fish fillets (12 units, 595 grams) will be sold for about NIS 27 ($7.26). The product is made of 100% whole fillets, not minced.
Value Foods Market owner Mendy Rosner told Yedioth Ahronoth that he planned to import the company's other food products later on, including syrups, mayonnaise and mustard, frozen pastries, cakes and bagels.