The service was launched by Triplay, which operates in Israel and New York as the company's "digital media warehouse", meaning that it enables listeners to enjoy music from their private collection from various devices such as PCs, smartphones, tablets and television sets.
The service was launched globally, Israel included, on Wednesday night. The service offers users two gigabytes of free storage space; however, similarly to Dropbox, Amazon and Google, users can add storage space as part of a premium service in which the cost per each additional five gigabytes is $10 a year.
The users create a personal account to which they upload their music files, which they can listen to through streaming technology without having to download music files, similarly to the services offered by Amazon and Google.
At the same time, Triplay is launching a digital music store which operates exclusively in the US, Canada and Great Britain. The store MyMusicCloud offers a collection of 11 million songs at 19 cents a track.
Triplay competes directly against Apple's service and media store but the Israeli company claims that there is no high quality media player that enables listening to personal playlists from any device.
Nonetheless, for the time being iPhone and iPad users will not be able to use Triplay's services through those devices until Apple approves the application which is expected to happen within the next several days.
Israeli Triplay has received favorable reviews from PC Magazine and technology research firm Gartner, praising it as a high-speed service accessible from any device.
An interesting feature of the service which is unique to Triplay among all its counterparts is a Facebook interface which enables users to share personal musical preferences and interests with other users.
Triplay has 20 employees, five of which are based in Israel. The company raised some $5 million from Tamir Koch and Tal Barnoach, who took part in Dotomi's $300 million exit last month, and from additional investors such as Eli Shaked, cofounder of online casino 888, Oded Federbush and Ira Efron.
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