Yair Goldfinger selling Composia

Only two weeks after selling US-based Dotomi, raking in $70 million profit, one of ICQ founders puts developer of enterprise service center software on sale too. Company, founded with $5 million investment, set to yield tens of millions of dollars

Assaf Gilad, Calcalist |Published: 08.15.11 , 13:11

Two weeks after selling US-based Dotomi for $295 million and pocketing a $70 million profit, serial entrepreneur Yair Goldfinger is putting another of his enterprises on the market.

Goldfinger is selling Composia, a start-up company evaluated at some $295 million which until today has raised a mere $5 million.

Composia, located in the Caesarea industrial zone, is the developer of software which streamlines large enterprise service centers by consolidating multiple information systems.

Previously, Goldfinger told the media that once he had realized that the company has a "real solution to the issue of multiple applications and offers a single interface through which to access all information, I decided instantly to invest in the company."

Goldfinger, one of the founders of ICQ, invested in the company in 2004 alongside former HP Israel CEO Dr. Udi Graff. Graff acquired the rights over patents developed by AnySoft which closed in 2002 and together with Dr. Alexander Vaindiner – formerly senior Development VP at AnySOft – founded Composia which was at the time engaged in the development of similar patents.

Later on, Composia raised some $5 million from Yair Goldfinger, Graff, Arthur and Amnon Boxer – owners of G.R.A.S. jewelry and art chain, Grow Partners fund and private investors such as Gilad Blum and advertisers Eyal Chomsky and Reuven Adler.

Over the past two years, Composia did business mainly in Israel with leading customers such as Bezeq Telecommunications, 012 Smile Telecom, cable communications company HOT, cable broadcasting company YES, Bank Discount, Amdocs and Office Depot.

Recently the company added global companies to its customer base including global car rental firm Avis.

If Goldfinger manages to fit the sale of Composia into this year's calendar, it will be the fourth company he sells in 2011. Only last April he sold Israeli startups PicScout and PicApp, online image copyright managers, for $30 million.

Apparently, Goldfinger decided to sell Composia to streamline his investment portfolio ahead of the planned foundation of a new startup.