Gazans have decided to put their own spin on the Ice Bucket Challenge - popular internet campaign to raise awareness for ALS. Videos going viral online show Palestinians buckets of rubble on their heads instead of the ice water used in the viral campaign.
The rubble challenge, with rubble taken from the wreckage of buildings bombarded by the IAF during Operation Protective Edge, is meant to raise awareness for the plight of Gazans who've faced heavy Israeli bombardment over the past several weeks as Hamas fired rockets into Israel.