After the Rihanna disappointment, the Israeli audience is about to be compensated big time with the arrival of another big star: Beyoncé Knowles.
Pending any last-minute surprises, the American singer will perform in Israel this coming summer. The planned date for the concert is April 2014 or later.
At the moment, Tel Aviv's Yarkon Park is the only candidate for hosting the show, which is expected to draw at least 50,000 people.
In the production area, the competition appears much tougher: As many as five producers are fighting for the right to bring Beyoncé to Israel and have even sent proposals to her representatives totaling several millions of dollars just for the singer.
"There is a huge battle taking place here involving a lot of money, ego and prestige," says a senior music industry official.
Producer and agent Shuki Weiss appears to be favored at the moment following a series of successful shows he produced in recent years, including the Barbra Streisand and Red Hot Chili Peppers concerts.
Also in the race are Marcel Avraham, who managed to bring to Israel artists like Leonard Cohen, Elton John and Bob Dylan; Guy Beser and Shai Mor-Yosef, who brought Rihanna; Udi Appelboim and Dedi Nitzani, who have been very active in the market in recent years; and Yoav Tzemach, who brought veteran artists Paul Anka and Neil Sedaka to perform in the Holy Land.
Those fearing another Rihanna-style fiasco can calm down, as there have been no special problems so far throughout Beyoncé's tours worldwide.