Hot commodity - Abbas Suwan
צילום: ראובן שוורץ
Arab soccer star to promote gambling
National team squad member Abbas Suwan chosen to lead advertising campaign for scratch-and-win cards
TEL AVIV - National team Arab-Israeli soccer player Abbas Suwan has been chosen to lead an advertising Lottery Corporation campaign.
The new campaign aims to promote local scratch-and-win cards among Arab-Israelis.
The estimated cost of the campaign is USD 100,000. Suwan himself is expected to earn tens of thousands of dollars for his participation.
The Lottery Corp. turned to Suwan following the national team’s game against Ireland, Vice President of Marketing Doron Angel said.
A role model for Arab-Israelis
Notably, Suwan’s goal to tie the game with time running out catapulted him to the status of national hero overnight.
“The decision to choose him to lead the campaign stemmed from his character, as a daring, creative player,” Angel said.
The dramatic goal scored by Suwan boosted his status among both Jews and Arabs, Angel said, and added that the successful performance has turned Suwan into a role model for Arab-Israelis.
