Photo: Eli Shimoni
Card Guard and Humana: A USD 4 million deal
Photo: Eli Shimoni
Joint venture for Card Guard, U.S. giant
Israeli telemedicine enterprise to set up joint venture with American medical insurance giant. New subsidiary to provide consumers with health monitoring solutions through cell phones

Telemedicine company Card Guard has established a subsidiary, Sensai, in cooperation with American medical insurance giant Humana.


Sensai is set to provide monitoring services for chronically ill patients, as well as for ordinary healthcare consumers, by way of cellular telephones.


Sources in the business estimated the deal's value at USD 4 million.


Card Guard is a developer and manufacturer of healthcare technologies and solutions for medical monitoring. Traded in the Swiss stock exchange, the company operates through spin-offs in the United States, Holland, Japan, Brazil, England and Israel.


The company's new partner, Humana, is one of the biggest medical insurance companies in the United States, serving 7 million clients. In 2004 Humana grossed USD13 billion in revenues.


'Solutions to answer market's demands'


Subscribers of the new enterprise Sensai will be able to receive updated and immediate data on their weight, pulse rate and blood pressure via their mobile phone or through hand held devices connected to the cellular network.



Card Guard's Chairman and CEO Yaakov Geva said Friday he believed that the wireless solutions the company has developed for American consumers will answer the market's growing demand for full and immediate information on users' health and fitness.


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