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Jordanians want IKEA 'like in Israel'
Jordan's al-Zuhabi family seeks Israeli consultation in project to build IKEA branch duplicating Israeli one, in bid to imitate local branch's unprecedented success
Inspirational success story: Jordan's el-Zuhabi family, known for its close relations with the royal family, wants to erect a first IKEA branch in the kingdom, to be built in the image of the successful Israeli branch, Israel's leading newspaper Yedioth Ahronoth reported.
Representatives of the family, which deals mainly with realty, contacted Matthew Bronfman, the Swedish home furnishing retailer's grantee in Israel last week, and asked him to consult and assist with the project. For the task of duplicating the Israeli model in Jordan, the al-Zuhabi's have also hired the services of Tel Aviv-based Attorney Gideon Fischer.
The Jordanian family decided to approach Bronfman after learning of IKEA's unprecedented popularity in Israel. Notably, IKEA Israel has become an international success story, gaining Bronfman a special citation from the Swedish chain.
At the beginning of January, the Israeli branch celebrated visits by 10 million costumers since its grand opening in 2001, a figure illustrating its unusual accomplishment compared with other branches across the world.
