British vote for Israeli hummus

Tsabar brand voted number one in taste tests conducted by Independent newspaper

Navit Zomer
Published: 05.23.06, 20:42 / Israel Business

The British Independent newspaper chose the Tsabar hummus brand as the best in a taste test conducted by the newspaper's weekend magazine.

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Six hummus manufacturers participated in the taste test, five of them supermarket chain brands: Marks and Spencer, Tesco, Sainsbury, Waitrose, and Morrison's.

The Tsabar hummus, marketed under the brand name "Jordan Sabra" received the highest score: 4.5 stars. Marks and Spencer, known for their successful food department, was awarded 3 stars, while Tesco's hummus only got 2 stars.

The test conductors found the Tsabar hummus to have a smooth texture with an authentic Middle-Eastern taste. The price of a 500 grams package of humus in Britain is 2.7 pounds sterling (about USD 5.6) compared to NIS 14 (about USD 3.2) in Israel.

Tsabar is owned by the Israeli food giant Osem. Its annual exports to Britain total USD 2.5 million and it continues in its efforts to gain a larger market share in Europe, Canada, and Australia.

The hummus is manufactured at the company's new plant in the southern Israeli town of Kiryat Gat, and is marketed in Britain by the Tesco and Sainsbury chains.

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