Who really wants to come to Israel and what for? A new video clip, distributed by the Tourism Ministry, portrays Israel in an entertaining and surprising way, as a fun vacation spot for every tourist, regardless one’s sexual orientation. The video clip focuses on the young Israeli beach atmosphere, while leveraging the soccer World Cup games to enhance the exposure to the video. For the first time ever, the Ministry of Tourism elected to focus on marketing Israel through internet videos - “viral videos” - that are distributed among internet users. The film was originally sent to about 20,000 subscribers in Israel and across the world. Officials at the Tourism Ministry hope that millions around the world will watch the video, which was distributed as part of a marketing campaign for the ministry’s new website. Minister of Tourism, Isaac Herzog, said that “the video, which is now being distributed around the world, displays the young and fun image of Israel, which attracts increasing numbers of young tourists who flock to the beaches of Tel Aviv and Eilat.” According to the minister, this marketing method represents another step in transferring the ministry’s marketing efforts to the internet. Former advertising executive, Gingy Friedman, complements the Tourism Ministry: “at least in advertising they know how to make the right choices. Internet is the medium that relates to youngsters these days, and the content that was selected brushes away the militaristic image that has been identified with Israel in favor of an easy-going nation with a sense of humor and beautiful women. This video will definitely get us good publicity.” The video was produced in cooperation with “Keta Keta” Company.