A picture of a smiling Adolf Hitler popped up on billboards rented by a chain of dental clinics a few days ago in the Brazilian capital.
The Nazi leader was chosen from a list of figures well-known throughout the world in order to advertise for the dental clinics under the slogan, "A smile can change the world." President Bush was also among the public figures chosen for the ad campaign.
Israeli Ambassador to Brazil Tzipora Rimon was appalled to see the billboards featuring Hitler and his smile and did not hesitate to call the owner of the company to notify him that the billboards hurt Israel and the Jewish people.
The owner was surprised by the telephone conversation. He apologized, admitted that he made a mistake and gave instructions to immediately remove the advertisements.