The Domino's Pizza chain has begun preparing for Passover by increasing the number of delivery people in order to meet the high demand for non-kosher for Pesach food during the holiday.
Almost all of the chain's stores will remain open throughout the holiday in order to deliver Pizzas to Israelis who do not keep kosher, due to the rise in sales noted every year during Pesach.
However, the pizzas will only be delivered to homes and will not be sold at the stores.
Assaf Greenberg, CEO of Domino's Pizza Israel, expects a rise of 50 percent in sales during Paasover and a rise of 30 percent in sales before the holiday.
Domino's Pizza has 23 stores across the country.