Direct discussions between Israel and Jordan were held a week and-a-half ago, at the World Economic Forum on the Middle East, which
Informal talks on the same issue, which involved executives from Renault and Toyota, were also held in Davos. Toyota has set high environmental standards in car manufacturing with its Prius hybrid electric-and-gas vehicle, and is now enjoying the returns of that investment with global initiatives such as the Peace Valley car factory.
One of the leading figures in this joint project is Shai Agassi, former chief technology officer of the software giant SAP AG. After quitting SAP earlier this year, Agassi claimed he wishes to concentrate on "green" issues. According to Agassi, Israel should attempt to be independent of oil within 10 years. An electric car industry would be an indispensable step towards achieving such a goal.
Reprinted with permission of The Israel Export and International Cooperation Institute