AHAVA Dead Sea Cosmetics has opened a store in bustling Covent Garden, London. The store is a calm two-floor sanctuary including a wall of mineral products as well as an island of Dead Sea mud, salt and seaweed.
The AHAVA Spa on the second floor offers a range of face and body treatments according to skin type, with special emphasis on mud wraps and peeling treatments.
Ray White, the house designer of the fashion brand Abecombie & Fitch designed the store, at an investment of over NIS 1 million (about $242,120).
According to AHAVA, the store in London is the first step toward an international concept chain store - the company plans to open stores in other locations around the world.
AHAVA is a leading developer, manufacturer and marketer of cosmetics and paramedical products based on Dead Sea minerals. The company’s products are in high demand throughout the world, with 60% of the products being exported.