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Israel's New York Consulate launches Facebook page
Consulate launches Facebook page in effort to publicize events and target younger audience
The Consulate General of Israel in New York City recently launched a new Facebook page in its name in an effort to publicize upcoming events and to reach out to younger audiences.

 

On the consulate's page, one can find information about upcoming events, links to sites such as the Consulate website, weblogs, Israel's YouTube page as well as pictures and movies about the Jewish state.

 

David Saranga, the Consul for Media and Public Affairs at the Israeli Consulate, described the new page as "an additional project in a wave of projects that we are initiating in the domain of modern media in an effort to reach out to younger populations that studies we have conducted have shown do not see Israel as relevant."

 

Up until a few weeks ago, the Facebook network was only open to authorized users. Beginning November 6, it was opened to official and commercial bodies as well.

 

Facebook was established in 2004 by Harvard student Mark Zuckerberg, whose primary goal was to link students together via a social network. In the first few years, the network was only open for use by other universities. It was later opened to the general public as well.

 

Today, the network is used by people from different backgrounds from all over the world as an efficient and easy-to-use networking application.

 

Facebook claims close to 57 million users worldwide and is expected to reach 60 million by the end of 2007. In the US alone, there are reportedly more than 18 million Facebook subscribers aged 18 or older. There are an estimated 7 million in Canada, 7.5 in England and 300,000 in Israel.

 

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