A cinematic trailer serving as a tool for marketing Israeli Initiative's political message is starring in the list of the most popular video clips on YouTube just a few days after its release.
Headed by Knesset Member Benny Elon, the Israeli Initiative - the Right Road to Peace plan – calls for the Palestinian Authority to cease to exist and be replaced by the Hashemite Kingdom of Jordan.
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"The Last Fanatic depicts a would-be suicide bomber who unexpectedly calls off his attack plans – which leads the viewer to question what led him and his supporters to deviate from their path," a statement released by the Initiative said.
Dozens of Palestinian extras from east Jerusalem participated in the heavily-invested production, including Tarak Kofti, who acted in the successful Israeli film "The Band's Visit".
The video clip concludes with the words "coming soon to the Middle East" and directs people to the Israeli Initiative website. According to the statement, hundreds of hits from all over the world have been registered on the Initiative's website, including from Arab states and Arab citizens in the US and Europe.
"We decided to translate the campaign into the language of the Internet generation and of the Web 2.0.," said Israeli Initiative's strategic campaign adviser, Yuval Porat.
"The use of the cinematic language of a short and rhythmic trailer and advanced marketing tools, which were used, utilize the new arena in an ideological manner, which create file-sharing websites, including YouTube, and enable exposure to millions of visitors throughout the world and in Israel," he said.