The Israeli Initiative said it was due to launch a massive advertising campaign "that seeks to place the solution to the problem of the Palestinian refugees at the center of the political agenda".
Titled "Don't give them guns – give them homes", the campaign will consist of hundreds of billboards, Internet ads and a PR booklet that will be distributed during the first stage to thousands of decision makers and public opinion shapers in Israel, the US, Europe and in Arab countries.
"The Internet banners are of a satirical nature and portray the leaders of the Israeli left and the Palestinian leaders who similarly, speak agitatedly of the refugee problem, without doing anything," one of the campaign's organizers said.
A statement released by The Initiative, which is headed by Knesset member Benny Elon, said "one of the banners portrays outgoing Meretz chairman Yossi Beilin, and MK Ahmed Tibi agitatedly discussing the difficult situation of the refugees over a plate of sushi and another banner portrays Suha Arafat promising to solve the refugee problem 'immediately after the Louis Vuitton sale'."
The campaign's strategic adviser, Yuval Porat, explained that "this is the first time in years that a campaign for peace not at the Left's initiative has been launched in Israel.
"In recent years, the Israeli Left has succeeded in skillfully controlling the field of PR and public consciousness and has been awarded a monopoly on the concept of 'peace'. Therefore – it is a rare professional challenge – to lead a campaign that breaks the consensus and undermines the basic assumptions which characterize Israeli political thought since 1967, and to create a profound change in the public consciousness," he said.
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