Arye Sharuz-Shalicar, 31, whose parents emigrated from Iran to Germany, is a one-man PR show. He speaks Persian, German, English, French, and Spanish and can also get by in Russian, Turkish, Arabic, and Italian.
Sharuz-Shalicar is one of the front-line soldiers in the Ministry of Absorption's new "army of bloggers" that was recently established in cooperation with the Foreign Ministry's public relations department following Operation Cast Lead in
the Gaza Strip.
The Absorption Ministry is recruiting new immigrants and Jews living abroad who have access to a computer and who speak a second language to a volunteer effort to improve public relations for Israel on
the internet. The campaign was launched last week.
In the cross hairs are problematic blogs, talkbacks, online social networks, online polls, Youtube videos, and more.
The ministry was amazed by the massive response to the effort. More than 1,000 interested applicants contacted them, of which 350 are Russian speakers, 250 English speakers, 150 Spanish speakers, 100 French speakers, and 50 German speakers.
A range of other European languages are also represented among the volunteers: Portuguese, Swedish, Dutch, Italian, Romanian, Hungarian, Polish, Greek, Bulgarian, and Danish. Persian-, Turkish-, and Arabic-speaking Jews also offered their services. The ministry even got an application from a Chinese speaker.
Some 60% of the applicants are immigrants, old and new. The rest are Jews living in the Diaspora, Israelis living abroad, and even non-Jews who support Israel and want to help out.
The Absorption Ministry forwarded the volunteers' details to the Foreign Ministry, which briefed them via email and provided up-to-date material on the situation, including video clips that could help them in the field.
While the Absorption Ministry is tasked with recruitment, the Foreign Ministry will be responsible for directing the volunteers online. Each time the ministry identifies an anti-Israel trend on a foreign-language blog, news site, or other website, it will immediately put out a message to the volunteers to flood the site with pro-Israel opinions.
Absorption Ministry Director-General Erez Halfon commented, "This provides an important opportunity for new immigrants, who have always been a strong Zionist nucleus, to feel like they are contributing to improving Israel's image in the world. The foreign-language-speaking immigrants are a real asset, and it is important to take advantage of this. From our perspective, it was like an emergency call up, and I am thrilled that the response was so great."
Noam Katz, director of the Foreign Ministry's PR department, said, "We are in the process of thinking how to utilize these volunteers not only during conflict, but also during regular times as well."