The greatest level of sympathy towards Israel can be found in India, according to international study on behalf of the Foreign Ministry, Yedioth Ahronoth reported Friday.
According to the study, which was unprecedented in scope and was undertaken by an international market research company, 58% of Indian respondents showed sympathy to the Jewish State. The United States came in second, with 56% of American respondents sympathizing with Israel.
The study was undertaken as part of the "Branding Israel" project and aimed at looking into Israel's international stature at what researchers characterized as the world's 13 most important countries, including the US, Canada, Britain, France, China, and Russia. A total of 5,215 people took part in the study.
Other countries that showed significant sympathy to Israel included Russia (52%) Mexico (52%) and China (50%). At the bottom of the list, the study ranked Britain (34%) France (27%) and Spain (23%) as the least sympathetic countries towards Israel.
Videos make a difference
As part of the study, participants were asked a series of questions and were instructed to grade their level of sympathy of Israel on a 1-10 scale. Later, participants were presented with several branding videos on Israel, before being asked more questions in order to see whether their opinions changed after watching the clips.
The videos showed many aspects of life in Israel, including the beaches, landscape, culture, food, technology, and religious sites.
After watching the videos, a total of 51% of all respondents said their views on Israel changed for the better. The percentage of respondents who perceived Israel as an aggressive state subsequently dropped from 35% to 21%. Meanwhile, the percentage of respondents who perceived Israel as a creative country rose from 24% to 40% after watching the clips.