Coming soon. Aroma
Photo: Tal Shahar
Aroma Israel branches out to Ukraine, Kazakhstan
Coffee shop chain continues to franchise overseas, adds Eastern European venues to those recently opened in US, Canada. Cyprus
Israeli coffee shop chain Aroma announced Thursday that is will soon open two new shops in Kiev and three in Kazakhstan.
The franchise also announced it has opened a pastry factory in the Ukraine.
Both the Kiev factory and shops are owned by Aroma Ukraine, a subsidiary of Aroma Israel. Kiev's first Aroma shop was opened with an investment of $1.2 million.
The decision to open the pastry factory stemmed form the desire to refrain from shipping the goods, opting to produce them locally, which also allows Aroma flexibility in their product variety and the possibility to develop products for the specific market.
Aroma's head chef, Oren Zinder – who plans the menu for the entire franchise – will supervise the Ukraine operation as well.
The coffee shop chain has so far invested $7 million on overseas expansion, opening shops in the US, Canada and Cyprus as well. Three new Israeli shops are to open in the next few weeks.
