What do Humus101, The Big Felafel, and Mommy's Going Meshugganah have in common? They're all blogs which concern Jewish issues such as being a tourist in Israel and how to deal with a Jewish in-law.
Creators of these blogs will arrive in Israel next week for the Jewish Bloggers convention, to be held in Jerusalem.
"The blogosphere is currently undergoing an unprecedented boom in the Jewish world. It's virtually a new Jewish language," said Danny Oberman, Executive VP of Israel Operations in Nefesh B'Nefesh who organized the event.
"New and original blogs on Jewish themes are popping up on the net daily. Each of those bears great influence on the current public discourse in the Jewish world."
Oberman said that many Jews across the world regard the blogs as a reliable and authentic source of information on various topics including immigration to Israel.
Indeed, many of the Jewish blogs engage in PR for Israel. Some, like the successful 'What War Zone???' use humor as a way to present Israel as a relaxing and hip place.
Other blogs also show funny sides of Israel and the Jewish world, such as 'Humus101', which contains Humus recipes from around the world, and a blog detailing locations of Kosher restaurants across the globe called 'YEAH That's Kosher'.
Another example is 'The Big Felafel', a blog offering the Jewish tourist a survival guide for the Holy Land, whereas a different type of survival is detailed in 'Mommy's Going Meshugganah', which deals with the Jewish mother dynamic.
Raunchier blogs such as 'Jewlicious' and 'Jewcy' also attract many net surfers with posts titled "Kiss me, I'm religious" and reviews of plays such as "Sex and the Holy Land."
The Nefesh B'Nefesh organization will hold the convention next Sunday, in which 300 top-bloggers from Israel and the Diaspora will participate. An additional 100 will be watching the live video broadcast online.
Members of Nefesh B'Nefesh explained that the conference's aim is to "deepen collaboration and coordination between Jewish bloggers around the world in order to further join the interests of the Jewish people and the State of Israel."
The conference will host officials from the Prime Minister's Office and the Ministry of Information who will attempt to recruit the bloggers for these goals.