Osem International, a subsidiary of Osem that deals with exporting kosher food products abroad, is entering the dairy products category for the first time with its plans to export Gad Dairy products to Britain.
Ezra Cohen, owner of Gad Dairy, said that the products destined for the British market will include a range of Bulgarian and salty cheeses, Druze labaneh, and tzfatit cheese. According to him, the objective is to shoot beyond the kosher food market and break into Britain's ethnic food market on the backdrop of the global trend in which ethnic food is considered healthy.
According to Cohen, the salty cheeses have a long shelf life, making them a prime choice for the company's initial introduction into the British market. They will be sold at large food chains such as Sainsbury.
Cohen said that entering the market with Osem, which already has a hold in Britain's kosher food market, will allow Gad to penetrate the kosher market. To this end, Gad will send three representatives to hold training sessions for the British market. Overall, exports are about 10% of Gad Dairy's production.
Gad Dairy is the fourth largest creamery in Israel. The dairy was established in 1982 and currently employs 200 employees and 55 independent marketers. Estimated sales for 2009 stand at NIS 270 million (about $70.9 million) including exports to Europe and the US.