Alcohol importers in Israel
have decided to market their vodka in an original way: By hiring a pastry chef who is also a bartender to create vodka-soaked donuts ahead of the holiday of Hanukkah.
"Adults await sufganiyot (Hanukkah donuts) no less than children do," a source from the company that imports "Hortiza", the vodka to be infused into the donuts, said.
"Therefore," he added, "we have decided to launch a line of donuts suitable for adults and party-goers."
A 100 gram donut, sold at the price of NIS 4.5 (about $1.18), contains 90 milliliters of vodka diluted with jam.
The vodka contains 35% alcohol, and the alcohol content of each donut is equal to that of a bottle of beer.
In other words, anyone eating more than one vodka donut had better hand over his or her car keys to a friend.
In order to meet the requirements of the law, the vodka donut will only be sold to adults presenting the appropriate ID.
The vodka donut trend seems to be spreading this year, and has also reached many bakeries in lower concentrations.