_a.jpg "Photo: Yaron Brener")
Café café expanding
Photo: Yaron Brener
Café Café taking over Israel
Coffee chain to open 16 new branches in 2010, expected to dethrone Aroma as Israel's largest café chain
Eyeing top spot: Coffee chain Café Café will be opening 16 new branches across the nation in 2010, thereby dethroning Aroma and taking over as Israel's largest coffee shop chain, Yedioth Ahronoth reported Wednesday.
The 16 new branches will join the chain's current 96 locations nationwide, bringing the total number of Café Café branches in Israel to 112.
At this time, Aroma is Israel's largest coffee chain, with a total of 102 branches across the country.
Café Café says that all 16 new branches will be opened outside of Tel Aviv. At this time, 24 of the chain's coffee shops are located in Tel Aviv.
The chain will invest roughly NIS 30 million (approximately $8 million) in its expansion plan.
The Café Café chain was established in Israel in 2001. The coffee chop chain is known for designing its various locations differently, in an aim to match the branch's character to that of the neighborhood it is located in.
