Hoffmann, who made aliyah to Israel from South Africa in 1967, is the first oleh to hold this position.
Hoffmann's professional life has been dedicated to promoting Jewish Education, initially as the director of "The Young Judea Year Course". After three years of doctoral study in educational policy at the Harvard School of Education, he spent 13 years at the Melton Centre for Jewish Education at the Hebrew University, including six years as its director.
Subsequently, he served as the executive director of the Council for Initiatives in Jewish Education (CIJE) in New York and in 1997 was named the head of the Mandel Center for Jewish Continuity at the Hebrew University.
He founded the "Revivim" program at Hebrew University, which trains Israeli educators in Jewish content for Israeli public schools. In February 2000, Hoffmann became the Director General of the Education Department of the Jewish Agency.
"Alan's extensive experience in the Jewish Agency and in Jewish Education will serve him well and will help the Jewish Agency face the challenges that lie ahead, particularly in strengthening Jewish identity among the next generation and intensifying the connection between world Jewry and the State of Israel," said Jewish Agency Chairman Natan Sharansky.
As director-general of the Education Department, Hoffmann developed such groundbreaking initiatives as MASA Israel Journey and MAKOM. MASA, a joint program of the Jewish Agency and the Government of Israel, brings young people from around the world to Israel on long-term programs that include study and volunteerism. MAKOM generates content and drives educational processes that re-imagine the place of Israel in Jewish life.
Alan Hoffmann lives in Jerusalem with his wife, Nadia. They have four children.