International music television network MTV will celebrate its annual summer event in Tel Aviv this year, the Yedioth Ahronoth daily has learned.
Representatives from the network are slated to sign a media agreement in the coming days with Finance Minister Yuval Steinitz, Tourism Minister Stas Misezhnikov, and Tel Aviv-Jaffa Mayor Ron Huldai.
In the event, which will be held at the Yarkon Park, international artists will perform alongside Israeli artists.
MTV producers are in negotiations with music artist Pink and rapper Jay-Z regarding the event. Talks are also being held with Jay-Z's wife, Beyonce, but as of now, the chances that she will be coming to Israel
this summer are not particularly high.
Steinitz already set his targets on MTV a few months ago when he asked that the MTV Europe Music Awards be hosted
in Israel, but Spain was ultimately chosen as the destination of choice.
However, MTV management apparently took Steinitz's determination seriously and agreed to hold its summer party in Israel. The party will be broadcast live to dozens of countries throughout the world.
Assessments in Israel are that the party will serve as a significant springboard for Israel's tourism sector.